On television, especially in the mid-2000s, it was easy to place Pollard in a box, locking her in with a single descriptor: testy, intense, bad-tempered, unpredictable. More than a decade has passed since the heyday of her reality TV career. The fame she garnered didn’t achieve the lasting level of household infamy in white America as other reality villains like Omarosa Manigault or Simon Cowell. She’s most famous now in GIF form — years of television appearances boiled down to one-second reaction shots that belie the complexity of the woman within them.
But it’s these GIFs that have also ensured Pollard remains relevant. When people want to express shade, disdain, shock, impatience, or simply their love for Beyoncé, it’s Pollard’s face that flashes across the screen. The internet has breathed new life into her career.
So, in 2018, how do you make a career out of being a meme? And what does it take to become one to begin with?
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